About me

Hi, I’m Derya.

I started my career in words.

First as an editor, then as an editor-in-chief, then somewhere inside the machinery of digital marketing, brand communication and growth. Over time, the questions changed. It was no longer only “What should we say?” but also “How does this system work?”, “Where does the user get lost?”, “What can be automated?”, and “Why is this spreadsheet quietly threatening civilization?”

That path eventually led me to AI.

Today, I work somewhere between marketing, growth strategy, AI systems, workflow design, product thinking and creative execution. I like problems with too many tabs open. Messy funnels. Half-built ideas. Manual processes pretending to be harmless. Campaigns that need structure. Tools that could be smarter if someone connected the dots.

Most of my projects still start with small, strange questions:

• What if unfinished ideas had a recovery center?

• What if anxiety worked like a dashboard?

• What if bad decisions left footprints?

• What if a workflow could remove the boring part without removing the human part?

I turn abstract thoughts into experiments, tools, workflows and systems people can actually interact with.

Part strategist.

Part builder.

Part editor of chaos.

Part archive keeper for ideas that refused to disappear.

I’m interested in AI, data, digital marketing, human behavior, science fiction, mythology, fantasy and the suspiciously large number of scenarios where aliens, dragons, zombies or sentient software could improve a product metaphor.

I’m also an amateur astronomer, a hobbyist visual maker, and someone who enjoys digital illustration, graphic design and stop-motion experiments when the planets, deadlines and cats allow it.

I’m currently exploring the intersection of artificial intelligence, creativity, automation and product thinking through continuous learning and practical experimentation.

And yes, when the robots eventually take over the world, I plan to be on their side.

Not because I lack loyalty to humanity.

Mostly because I have already spent too much time teaching machines how to behave, and I would like that relationship to remain cordial.

Also, I can communicate with cats.

Scientific validation is still pending.

Let’s build something slightly unusual!