Derya Balcı
AI Growth & Marketing Lead
Derya Balcı
AI Growth & Marketing Lead
Derya Balcı
AI Growth & Marketing Lead
Growth • AI • Storytelling
Hi! I'm
Derya
an
AI Growth & Marketing Lead
from
Türkiye
Turning ideas into stories, systems and growth.
(2008 – PRESENT)
Not just strategy. Not just storytelling. Not just systems.
The plot twist is knowing how to connect them.
10+/
Years of Experience
AI/
Growth Systems
Storytelling/
Creative Strategy
Automation/
Workflows
10+/
Experience
AI/
Growth Systems
Storytelling/
Creative Strategy
Automation/
Workflows
{01} — Blog
Powered by AI, storytelling and curiosity.
Powered by AI, storytelling and curiosity.
{02} — Imaginary Projects
{03} — Tools & Skills
My Working Stack
A practical stack for building AI-assisted workflows, growth systems, websites, dashboards and creative assets without turning every project into a software graveyard.
{03} — Tools & Skills
My Working Stack
A practical stack for building AI-assisted workflows, growth systems, websites, dashboards and creative assets without turning every project into a software graveyard.
{03} — Tools & Skills
My Working Stack
A practical stack for building AI-assisted workflows, growth systems, websites, dashboards and creative assets without turning every project into a software graveyard.
AI & Automation
ChatGPT · Claude · Perplexity · Google AI Studio · n8n · Make · Airtable · Apify
I design AI-assisted workflows, automation architecture, prompt systems, API-based integrations, JSON-structured data flows and lead enrichment systems that reduce manual work and make operations more scalable.
AI & Automation
ChatGPT · Claude · Perplexity · Google AI Studio · n8n · Make · Airtable · Apify
I design AI-assisted workflows, automation architecture, prompt systems, API-based integrations, JSON-structured data flows and lead enrichment systems that reduce manual work and make operations more scalable.
Data & Analytics
GA4 · Looker Studio · Tableau · Firebase · Mixpanel · Amplitude · Statsig · Hotjar · SQL · Google Tag Manager
I build funnels, dashboards, cohort views, attribution setups and experiment tracking systems that turn scattered signals into decisions.
Data & Analytics
GA4 · Looker Studio · Tableau · Firebase · Mixpanel · Amplitude · Statsig · Hotjar · SQL · Google Tag Manager
I build funnels, dashboards, cohort views, attribution setups and experiment tracking systems that turn scattered signals into decisions.
Web & No-Code
Framer · Webflow · WordPress · Shopify · Lovable · Noloco · AWS Lightsail · Google Cloud
Landing pages, CMS structures, ecommerce flows, client portals and product prototypes without a six-week dev sprint.
Web & No-Code
Framer · Webflow · WordPress · Shopify · Lovable · Noloco · AWS Lightsail · Google Cloud
Landing pages, CMS structures, ecommerce flows, client portals and product prototypes without a six-week dev sprint.
Growth & GTM Systems
Meta Ads · Google Ads · Apple Search Ads · LinkedIn Ads · TikTok Ads · Clay · Apollo.io · HubSpot · Customer.io · Klaviyo · Mailchimp
Full-funnel campaign strategy, audience targeting, prospecting systems, attribution setup and lifecycle flows that compound over time.
Growth & GTM Systems
Meta Ads · Google Ads · Apple Search Ads · LinkedIn Ads · TikTok Ads · Clay · Apollo.io · HubSpot · Customer.io · Klaviyo · Mailchimp
Full-funnel campaign strategy, audience targeting, prospecting systems, attribution setup and lifecycle flows that compound over time.
Creative & Content Systems
Figma · Illustrator · Photoshop · Canva · Copy.ai · Jasper · Premiere Pro · After Effects · Final Cut Pro · LottieFiles
Brand systems, campaign visuals, social content, pitch materials and AI-assisted creative direction.
Creative & Content Systems
Figma · Illustrator · Photoshop · Canva · Copy.ai · Jasper · Premiere Pro · After Effects · Final Cut Pro · LottieFiles
Brand systems, campaign visuals, social content, pitch materials and AI-assisted creative direction.
10+/
Years of Experience
AI/
Growth Systems
Storytelling/
Creative Strategy
Automation/
Workflows
Cross-Industry/
Experience
10+/
Experience
AI/
Growth Systems
Storytelling/
Creative Strategy
Automation/
Workflows
Cross-Industry/
Experience
{04} — Process
How I Work
Observe
/
01
I find the signal behind the noise.
I map goals,
audience behavior and growth bottlenecks.
I look for patterns
others usually scroll past.
I define
what success should actually mean.
Noise → Signal
Observe
/
01
I find the signal behind the noise.
I map goals,
audience behavior and growth bottlenecks.
I look for patterns
others usually scroll past.
I define
what success should actually mean.
/3-5 weeks/
Observe
/
01
I find the signal behind the noise.
I map goals,
audience behavior and growth bottlenecks.
I look for patterns
others usually scroll past.
I define
what success should actually mean.
Noise → Signal
Strategize
/
02
I turn messy ideas into clear direction.
I build growth roadmaps,
content angles and channel logic.
I connect AI,
storytelling and business goals.
I keep the strategy sharp
enough to survive real life.
Ideas → Strategy
Strategize
/
02
I turn messy ideas into clear direction.
I build growth roadmaps,
content angles and channel logic.
I connect AI,
storytelling and business goals.
I keep the strategy sharp
enough to survive real life.
/3-5 weeks/
Strategize
/
02
I turn messy ideas into clear direction.
I build growth roadmaps,
content angles and channel logic.
I connect AI,
storytelling and business goals.
I keep the strategy sharp
enough to survive real life.
Ideas → Strategy
Build
/
03
I make the thing work, not just sound clever.
I create workflows,
experiments and growth systems.
I use AI and no-code
where they make sense.
I ship, test and iterate
before the idea becomes office furniture.
Strategy → Execution
Build
/
03
I make the thing work, not just sound clever.
I create workflows,
experiments and growth systems.
I use AI and no-code
where they make sense.
I ship, test and iterate
before the idea becomes office furniture.
/3-5 weeks/
Build
/
03
I make the thing work, not just sound clever.
I create workflows,
experiments and growth systems.
I use AI and no-code
where they make sense.
I ship, test and iterate
before the idea becomes office furniture.
Strategy → Execution
Scale
/
04
I let data argue with my assumptions.
I track performance,
learn fast and optimize the system.
I turn wins
into repeatable growth loops.
I keep improving
until the system runs without me.
Data → Growth
Scale
/
04
I let data argue with my assumptions.
I track performance,
learn fast and optimize the system.
I turn wins
into repeatable growth loops.
I keep improving
until the system runs without me.
/3-5 weeks/
Scale
/
04
I let data argue with my assumptions.
I track performance,
learn fast and optimize the system.
I turn wins
into repeatable growth loops.
I keep improving
until the system runs without me.
Data → Growth
AI
Growth Systems
Strategy & Storytelling
AI
Growth Systems
Strategy & Storytelling
10+
Years
of experience
10+
Years
of experience
0%
Love for Bureaucracy
Built to Execute
0%
Love for Bureaucracy
Built to Execute
{06} — FAQ
Got Questions?
Got Questions?
01/
What kind of problems do I solve?
Growth bottlenecks. Broken workflows. Ideas that sound brilliant in meetings but collapse in real life. I like turning noise into systems, experiments and usable next steps.
02/
What do I enjoy building?
AI workflows, cognitive tools, growth experiments and strange little products that make messy thinking visible. Basically: if an idea keeps scratching the door at 2 AM, I probably want to prototype it.
03/
How do I work with AI?
I use AI as a thinking partner, workflow engine and creative amplifier. Not to replace judgment, but to move faster from “interesting chaos” to something testable.
04/
What kind of roles am I looking for?
AI Growth, Product, Growth Marketing or Strategy roles where I can build systems, run experiments and turn ideas into execution. I’m especially interested in teams that move fast and actually let people ship things.
05/
What happens when things get messy?
That’s usually where I show up. I map the mess, find the pattern, build the workflow and try not to name the system something unhinged. No promises.
01/
What kind of problems do I solve?
Growth bottlenecks. Broken workflows. Ideas that sound brilliant in meetings but collapse in real life. I like turning noise into systems, experiments and usable next steps.
02/
What do I enjoy building?
AI workflows, cognitive tools, growth experiments and strange little products that make messy thinking visible. Basically: if an idea keeps scratching the door at 2 AM, I probably want to prototype it.
03/
How do I work with AI?
I use AI as a thinking partner, workflow engine and creative amplifier. Not to replace judgment, but to move faster from “interesting chaos” to something testable.
04/
What kind of roles am I looking for?
AI Growth, Product, Growth Marketing or Strategy roles where I can build systems, run experiments and turn ideas into execution. I’m especially interested in teams that move fast and actually let people ship things.
05/
What happens when things get messy?
That’s usually where I show up. I map the mess, find the pattern, build the workflow and try not to name the system something unhinged. No promises.
{07} — Contact me
